Job Requirements
Title Media - Digital Manager (Guinness-Diageo)
Role o develop impactful media strategies for our portfolio delivering against our reach, frequency and impact KPIs as well as ROI/CPM and share growth
Category Computing , IT
Location Douala
Company cameroonjobs, Vacancies [ - - ] ( Posted on 08/12/2019, 06:41:34 PM)
Experience 2 to 5 Years
Educational Qualification Bachelor's Degree
Skills Experience
Salary - -
Career Level Manager
Job Type Permanent
Job Status Full Time
 
Description
Purpose of the role:

To develop impactful media strategies for our portfolio delivering against our reach, frequency and impact KPIs as well as ROI/CPM and share growth
To develop and coordinate delivery of the key projects and activities to achieve this growth
Top 5 accountabilities:

Strategy: Development and delivery of World class Media plans and ecosystems
Content: rooting the brand and the brand purpose in culture
Brand Performance: Effective ME to select and learn from activities. Evaluation plans agreed with key stakeholders. Frequent brand performance and competitor analysis.
Effective efficient media spend: monitoring media plan execution to ensure effectiveness of spend and drive efficiencies through regular review of rate cards
Close collaboration with Consumer Planning Connection team to ensure delivery of great ATL activities. Excellence in Project Management: Time, cost and quality.
Relationships

Marketing brand teams, Consumer Planning Connection, Procurement, Finance
Marketing Agencies, Global Brand Teams.
KPI’s

Overall

Achievement of Brand Health Targets
Achievement of SOV, ESOV reach targets
Achievement of market share targets
Achievement of ROI CPM targets
Specific

Activity ME completed to on time and in quality
Projects completed OTIFNE and within budget
Accurate Budget management
About the role:

1) Financial:

Strong understanding of Cameroon Media landscape and pricing structure allowing GCSA to buy media spaces at best rates
Delivering strongest media mix plans in order to reach highest reach, frequency and impact with given AP AP management for assigned brands. Ensure budget spends are in line with approved plan. Follow correct AP phasing through GRs.
Support the productivity agenda by delivering ROI CPMC targets
Supports to negotiate media costs of third party suppliers of goods and services(incl ATL BTL taxes) through procurement
2) Market Complexity:

The Cameroon alcohol market is a 8.8m EU market with 6.5m EU done in beer RTD.
Beer Spirits brands spend on average xxm XAF per year on media (TV OOH). TV OOH are the highest reach channels and especially the OOH landscape is getting very cluttered making the brand impact more difficult. Digital has seen a strong growth in consumers’ life but is yet underused by GCSA.
The taxation (ATL BTL) in Cameroon is not well structured, especially BTL tax rates are free to be fixed by the city councils and municipalities. This is making it more complex to get the right information and ensure GCSA complies with the local reglementations in due form.
3) Leadership Capabilities:

Win through execution: essential to advanced

Act like owners of Diageo by holding self and others to account for highest standards
Scan the environment constantly and adapt plans with pace
Inject a restlessness to win
Demand brilliant execution to ensure we always win at the point of purchase
Inspire through Purpose: essential

Create meaning, pride and belief for others through Diageo’s purpose
Build trust and respect in Diageo through open and honest relationships
Celebrate frequently the impact of living our purpose
Shape the Future: essential

Insist on sufficient data and insights that quickly move us to action
Take the wider context into consideration. Be curious and consistently try to experiment to unlock opportunities for growth
Invest in Talent: advanced

The ability for the person to be active on his development, seek for feedback and act on it at pace
Act with pace and be resilient in achieving great results
4) Functional Capabilities:

Creates Strategies that Win

Understanding and providing clarity to brand/business issues and leading the business to win through media mix delivering reach, frequency impact by creating multi-channel plans and distribute content that comply with Next Generation Marketing (NGM) media principles.
Uses metrics, measurement and real time optimization to evaluate the effectiveness of AP spend and uses the information to guide the investment plan.
Translates strategy in to highly commercial and differentiated plans.
Inspires Agency and cross-functional teams to deliver breakthrough content

Influential and Inspires work that is rich in flair, encourages people to take risk and delivers results
Creates joined-up teams and effective ways of working (Brand team/Media Agency team/ Digital Agency team/ Consumer Planning Connection team)
Influencer network: Successfully executes the programmes we create with partners in our influencer network.
Ensures that brands are included in the Cultural Calendar as appropriate to the brand’s purpose, objectives and Marketing business plan.
Leads competition-beating execution

Takes personal accountability for holistic performance
Drives agile decision making, makes things simpler.
Creates culture where brilliant execution is a way of life.
Recognizes the importance of hitting agreed timings and deadlines without jeopardizing the quality of decision making.
Consistently applies best practice project management skills to execute marketing programmes with excellence. Finds creative ways of activating the programme to ensure flawless execution and stand-out delivery.
Complies fully with DMC and company processes


Interested candidates should apply via the website, https://diageo.wd3.myworkdayjobs.com
 
 
 
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