Job Requirements
Title Marketing Director (Guinness-Diageo)
Role Leads team to deliver powerful GAME plans, effectively balances short and long term performance delivery
Category Marketing - Sales
Location Douala
Company cameroonjobs, Vacancies [ - - ] ( Posted on 07/09/2019, 05:07:39 PM)
Experience 10 to 15 Years
Educational Qualification Master's Degree
Skills Experience
Salary - -
Career Level Senior Management
Job Type Permanent
Job Status Full Time

a) Financial

Manage A P and innovation

b) Market Complexity

GCSA vision is to be the proud company with committed and enabled people working in trust and striving for excellence.
GCSA has a large portfolio across beer, spirits, RTD and malt drinks with innovation as a key platform for success locally.
The company has set ambitious growth target in order to access market leadership within the next 5 years.
Market is very competitive with three other major players in the beer and CSDs market and other industries such as mobile phones companies that also exercise a pressure on the consumer disposable income.
With the market expected to grow, it’s imperative to develop new portfolio and innovation strategies, establish new way of working within the business and Pan Africa and execute brilliantly to achieve the strategic plan targets.
The Director of Marketing leads the brand and innovation agenda and engages GCSA executive committee and their teams as well as the central brand teams. He will also be directly responsible of a team of about 20 people,
c) Leadership and Functional Responsibilities


Win through execution

Leads team to deliver powerful GAME plans, effectively balances short and long term performance delivery
Has the ability to face reality and take tough decisions about the products, costs and people to deliver sustainable results.
Shape the future

An insatiable curiosity to identify new opportunities based on a clear understanding of how to grown win in the marketplace.That is demonstrates strategic thinking, commercial insight, inquisitiveness, imagination and executional excellence.
Inspire through purpose

Need to have the potential to establish himself as a well respected coach that inspires its teams and is able to create good conditions where ideas flourish, execution impact is a focus and people feel rewarded and growing.
Strong leadership within executive team to help drive a culture and a consumer driven organization.
Positive mind set and strong influencing skills.
Invest in Talent

Demonstrates the desire ability to develop people, Is inclusive leverages diversity, builds bridges through influencing, develops oneself coaches others on performance, values unleashes talent, builds high performance teams.

Strategic Penetration

Leads team to deliver powerful GAME plans, effectively balances short and long term performance delivery
Exceptional at identifying critical issues, and balances intuition and data to reach breakthrough solutions and action plans
Champions search and spin initiatives across brands and markets
Consumer Insights

Inspires the use of powerful insights to drive all strategies.
Settles only for penetrative understanding.
Instills consumer curiosity throughout the business.
Motivating Inspiring Agencies Cross-functional Teams

Creates visibly high performing relationships.
Employs a range of solutions to overcome barriers, and engenders ownership in the group.
Motivates the team to have a ‘one team’ mindset. Unlocks growth-driving creativity through exemplary management of 3rd parties
Consumer Driven Strategy

Understands the links between the market, consumers and Guinness Nigeria brand strategies
Takes strategic view of brand opportunities, input to strategic options supports a strategy firmly rooted consumer insights business analysis
Marketing Judgement

Is consistently outstanding at spotting, articulating and evaluating ideas vs. executions in creative work
Has deep and instinctive judgment on what works for the consumer and how to harness that for brand growth. Inspires and coaches others to understand what works for the consumer
Has proven ability to generate world-class marketing campaigns

Balances commercial, customer consumer motivations to deliver out-standing results
Shows outstanding commercial edge and ruthless prioritisation to improve brand performance
Anticipates developments with customers and develops effective strategies to map joint growth
Excellence in Execution

Provides leadership to the business on demanding world-class standards across functions
Ensures all proposed Brand activity conforms to the Diageo Marketing Code
Expert in DWBB
Purpose of Role

To grow Guinness Cameroon NSV and CAAP ahead of the competition through transformational leadership.
To develop and drive the brands and innovation strategy to achieve market growth, value and equity aspirations.
Top 3-5 Accountabilities

Effectively lead and manage the Marketing agenda and NSV/TP goals for GCSA.
Design, implement and evolve brand strategies in order to achieve targeted profit (market share and volume objectives).
Continually identify and quantify new growth opportunities for Guinness Nigeria based on consumer insights.
Provide Marketing expertise and commercial drive to the GCSA executive team and business.
Formulates ambitious innovative marketing strategies which deliver increasing Economic Profit for GCSA
Strategic partner with Sales to ensure excellent execution of Game plans
Grow relationships with the trade develop direct personal understanding of the Cameroon market place, in order to keep Diageo at the leading edge of market presence.
Contribute significantly in spreading DWBB culture through GCSA

Interested candidates should apply via the website,
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